I went looking for Everfit pricing the way a coach would — typed it into Google, opened the first six results. Four of them quoted different numbers for the same plan. One had Pro starting at $19, another at $16. One put Studio at $105, another at $88.
Nobody was lying. They'd each screenshotted a different half of the same toggle.
I build Cohva, which competes with Everfit, so take my arithmetic with the appropriate amount of salt and check every figure yourself. But the arithmetic is the point of this post, and it's arithmetic anyone can redo in ten minutes. Everything below comes from Everfit's pricing page, read the day this was published. Prices move. Verify before you commit to anything.
The toggle is why every Everfit pricing post disagrees
Everfit's page shows two numbers on every card, one struck through and one live: "$19 $16/mo", "$105 $88/mo", "$39 $33/mo". The struck number is month-to-month. The live number is what annual billing works out to per month, and the page advertises the gap as 16% savings.
So when one roundup quotes Pro at $19 and the next quotes $16, both are right and neither is useful alone. The only honest way to read that page is to pick your billing interval first, then read one column and stay in it.
Every number below is labelled: monthly first, annual-per-month in brackets.
What the plans cost
Starter — free, up to 5 clients. A real free tier, not a trial. You get the exercise library, workout builder, metrics and progress photos, tasks with reminders, inbox messaging, and both the coach and client apps. What it does not include is nutrition tracking, meal planning, habit coaching or forms. Hold that thought.
Pro — client-count tiered. The seat selector drives the price: 5 clients $19 ($16), 10 clients $29 ($24), 20 clients $49 ($41), 50 clients $95 ($79), 100 clients $140 ($117), 200 clients $220 ($183), 300 clients $290 ($242). Food journal and macro tracking are in here, along with habit coaching, forms and basic meal plans.
Studio — also tiered. 50 clients $105 ($88), 100 clients $165 ($138), 200 clients $249 ($208), 500 clients $430 ($358).
Enterprise — custom. The page gives no number, only a contact button; it is where Everfit points the largest rosters.
The add-ons
Beneath the plans sits a second price list, billed on top of whatever tier you're on:
- Meal Plans & Recipe Books — $39/mo ($33). Unlimited recipes, customised meal plans, client meal swapping.
- Autoflow (automation) — from $29/mo ($24). Group assignments, onboarding automation, scheduled messages, leaderboards. This one is usage-tiered rather than flat: the $29 covers your first 30 clients, and each further block of 30 participating clients is priced at $27 from 31–120, $25 from 121–300, $21 from 301–900, and $18 above that. The $29 is a floor, not the price.
- On-Demand Collections — from $25/mo ($21), and included in Studio at no extra cost. Resource collections, workout libraries, pre-made programs.
- Payments & Packages — $9/mo ($8). Recurring subscriptions, one-time packages, sales analytics.
Here I want to be fair to Everfit, because it's easy not to be. Basic macro tracking is included in Pro. That is a genuinely better deal than some of its competitors, and if you've read my Trainerize pricing post you know why I care about that specific line: Trainerize bills nutrition as an add-on. Everfit doesn't. The add-on here is the advanced layer — recipe books, built meal plans, swapping — not the ability to log a macro.
The real monthly bill at three roster sizes
Do the addition at your own roster size. Here it is at three.
Two clients. Everfit's free Starter covers up to five, so if you can coach without nutrition tracking your bill is $0, and that is more generous than my free tier, which stops at two. If you coach physiques you probably can't — macros are most of what a client is paying you for — so realistically you're on Pro 5 at $19/mo ($16). Cohva's free plan covers 2 clients with full macro and micro tracking, check-ins, progress photos, measurements and blood-work tracking, no card.
Five clients. Everfit Pro 5 is $19/mo ($16) and includes the food journal, macros and basic meal plans. Want unlimited recipes and built meal plans? Add $39 ($33) and you're at $58/mo ($49). Cohva's Starter is $19/mo ($16, or $192/yr) and covers up to ten clients with nutrition included. At five clients the sticker price is an exact tie on both intervals — the difference is seats and what's in the box, not the number.
Fifty clients. Everfit Pro 50 is $95/mo ($79). Add the meal-plan module and it's $134 ($112). Add Autoflow and it's $163 ($136). Add payments and it's $172 ($144). Add on-demand collections and the loaded total is $197/mo ($165) — and that is a floor, because Autoflow's $29 only covers thirty participating clients, so fifty of them in an automation steps it up again. Studio starts at $105 ($88) for the same fifty clients and bundles On-Demand Collections, so if you were about to buy three add-ons, price Studio against them before you do. Cohva's Pro plan is $69/mo ($59, or $708/yr) for fifty clients with everything included.
| Roster | Everfit plan | Everfit plan price, monthly (annual/mo) | Everfit loaded with add-ons | Cohva, everything included |
|---|---|---|---|---|
| 2 clients | Starter (free) or Pro 5 | $0, or $19 ($16) with nutrition | $19 ($16) | $0 — Free, 2 clients |
| 5 clients | Pro 5 | $19 ($16) | $58 ($49) with meal plans | $19 ($16) — Starter, 10 clients |
| 50 clients | Pro 50 | $95 ($79) | $197 ($165) with all four add-ons | $69 ($59) — Pro, 50 clients |
None of that is a gotcha. Every figure is printed on Everfit's own page. The gap between the headline and the total is just what happens when a platform serves solo coaches, studios and enterprises off one price list.
What Cohva costs
Since I'm asking you to compare, here's my whole page. Free for 2 clients, Starter $19/mo for 10, Growth $39/mo for 25, Pro $69/mo for 50, Elite $119/mo for 100. Annual is $192, $396, $708 and $1,188 a year — about $16, $33, $59 and $99 a month, or roughly two months off.
Every plan includes the entire platform: programming, nutrition with full macro and micro tracking, daily and weekly check-ins, progress photos, body measurements and blood-work tracking — including the free one. No add-ons, no per-message fees, no percentage of your revenue. You can read it yourself on the pricing page, and the story behind the thing is on the about page.
That model has a cost I should name: you pay for capability you might not use. A coach who never touches macros is subsidising the nutrition engine. I made that trade deliberately, because the alternative is a coach discovering mid-prep that the feature they need is another $39/mo away.
When Everfit is the better buy
Stay where you are, or go there instead of here, if:
- You coach three to five clients and don't need nutrition. Everfit's free tier is five seats to my two. Take it.
- You want automation. Autoflow does onboarding sequences, scheduled messages and leaderboards. Cohva has no automation engine.
- You sell packages and collect client payments in-platform. That's a $9/mo module there. Cohva doesn't collect payments from your clients for you.
- You sell on-demand programs or run a content library. On-Demand Collections exists for that. Cohva has no content storefront.
- You run a team or a studio. Everfit has Studio and Enterprise tiers for that shape of business, and even Pro lists team-member management. Cohva has none of that and won't.
Everfit is a broader product than Cohva. Breadth is exactly why its price list has a second half.
Price it yourself in ten minutes
Don't trust my totals. Open the pricing page and do this:
- Pick your billing interval first, then read one column and stay in it. Half the confusion online is people quoting across the toggle.
- Write down your current client count, then double it. Both numbers matter, because these plans are seat-tiered and the jump is where the cost lives.
- Add every add-on you'd actually switch on. Be honest about which ones you'd use in month one.
- Do the same on any platform you're comparing, including mine, and compare totals rather than headlines.
- Then run one fake client through each free tier for a week and count how many screens a single check-in takes.
Step five is the one that decides it. Price tells you what a platform costs; the screen count tells you what it costs you every week for the rest of the year. If you want the long version of that test, I wrote a ten-point checklist that works on any platform including mine: how to choose a physique coaching platform. The workflow version of this same argument, aimed at a different competitor, is in the Trainerize alternative post.
Try Cohva free — two clients, the whole platform, no credit card, no add-on list.
FAQ
How much does Everfit cost per month?
Checked in August 2026: Starter is free for up to 5 clients. Pro is client-count tiered — $19/mo for 5 clients, $29 for 10, $49 for 20, $95 for 50, $140 for 100, $220 for 200, $290 for 300. Studio runs $105 for 50 clients up to $430 for 500. Enterprise is custom. Annual billing takes about 16% off. Those are plan prices only; add-ons bill on top.
Why do different sites quote different Everfit prices?
Because the pricing page shows a struck-through monthly price next to the annual-per-month price on the same card, and roundups screenshot whichever one their toggle happened to be on. Pro 5 is $19 monthly and $16 on annual. Studio 50 is $105 monthly and $88 on annual. Both numbers are real; they are just different intervals.
Is Everfit's free plan really free?
Yes, and it's five client seats rather than a time-limited trial. The catch isn't the price, it's the scope: nutrition tracking, meal planning, habit coaching and forms are not in the free tier. For a physique coach that's the part of the job the client is paying for, so free is usually a stepping stone to Pro rather than a place to stay.
Does Everfit include nutrition and macro tracking?
Food journal and macro tracking are included in Pro, along with basic meal plans. The paid Meal Plans & Recipe Books add-on at $39/mo ($33 on annual) covers the advanced layer — unlimited recipes, customised meal plans and letting clients swap meals.
What is the cheapest Everfit alternative?
Cheapest depends on what you count. On plan price at small rosters most platforms cluster within a few dollars — Everfit Pro 5 and Cohva Starter are both $19/mo. On total cost the question is how many modules you'd switch on, because that's where the gap opens: a loaded Everfit Pro 50 runs $197/mo against Cohva's $69/mo for the same fifty clients. I'm not neutral, so run your own totals and try both free tiers.
Does Everfit charge a percentage of my revenue?
Its pricing page shows flat plan and add-on prices rather than a revenue share. The one usage-based line is Autoflow, billed on the number of clients active in an Autoflow that month. Payment processing fees from the underlying processor apply separately on any platform, including Cohva. Verify current terms with the provider before you move payments.